What do the latinos have in common with the fourth of July?

We say, many things. The fourth of July talks about history, foundation, character, vision and of course, independence. That is what builds the soul and mind of the Latin community. When  the Latinos arrive to the United States, they are not only trying to get away from a more challenging life as common knowledge often suggests, they are also coming to the United States to build something, to grow in a nation that with its 235 years has shown to be built with vision, entrepreneurship and leadership.

             There is a family in Canyon Country with deep Latin roots that decided to keep adding to the growth of this country, and their plan was to start one store at a time. That is the story of the new Sabor Latino Super Market.

             If you are in the Canyon Country area, chances are that you have heard, seen and even visited multiple times this new player in town. Far from the big impersonal and cold chains that we are so used to, Sabor Latino comes to add a different flavor in the mix of super market retail. From the moment you arrive, the place is shining clean, the employees, believe it or not, are and look happy to be there. It does not matter what language you speak. Sabor Latino will cater to you with the same warm touch and welcoming smile. Then, you turn around and look for the fresh sweet bread, super fresh produce, or the juicy and tender meat and you realize that it is not just about giving you the smile, but actually delivering you with extraordinary quality and flavor without forgetting good, low prices.

             Sabor Latino is built the way many Latin enterprises start: Family. This amazing family is working –actually working- hand on hand with their employees, which by the way, add up to more than 90 at the last count. They show the vision and the value of work that the Latinos have and make a perfect match to a wonderful Independence Day celebration. 

            While walking through the sparkling clean aisles, we asked different customers about their opinion of this store. The reaction was always the same: Very good, very clean, good prices; but not only that, we found that there is people coming from different parts of Santa Clarita, all the way from Stevenson’s Ranch, to Valencia, and of course, Canyon Country.

             Al Robles, Deborah and Paul Roknipour understand business, but as in the 4^th of July, they also understand unity, work, vision, independence and family. When you stop by Sabor Latino, whether you are buying pan dulce or getting a good prime rib, buying a piñata for the kids or having a steak torta, look for Al, Paul or Debbie and say hi to them. They will be glad to welcome you into the new Canyon Country  Latino flavor at Sabor Latino, and what better moment to get your supplies for celebrating our Independence than this weekend before 4^th of July!

             The store is located in 19387 Soledad Canyon Road, Canyon Country, in the TJ Maxx shopping center, in between Whites Canyon and Camp Plenty. They are open from 7am to 11pm., 7 days per week.